How relevant is the art + copy creative concepting team now in the age of AI?

funnylike
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lol. can’t wait to see your AI campaign!

likefunnysmart

Your title makes me think you are nowhere near actual creative ideas (maybe pharma?) so I’ll try not to hold this risible question against you

likefunny

How relevant are GCD’s today? No need between an ECD and CD

likesmartfunny

Honestly, this is true on many accounts. And the result is lots of people at the level feel the need to validate their position.

like

Should be more relevant than ever but ppl who don’t value it will race to become irrelevant faster than ever

like

Ask ChatGPT

funnylike

Rage bait.

It’s the art creatives that don’t use AI that will get left behind. Expectations and timelines will speed up but the AD and CW will still have to make ideas.

It’s all about speed, strategic thinking, and the strength of ideas.

likesmart

My partner and are just peachy

like

Creative teams died a while ago for me. 10 years to be specific. I've just being mixing and mingling with peeps from all sorts of disciplines since: UX, Art, Design, Data, CRM, etc.

likehelpful

To be fair, UX and design are both considered art direction at some agencies. Either way, it’s not about who you can work with.

They’re moreso asking if traditional pairings are still necessary—if AI can replace or replicate the opposite role. So, could copywriters survive with Midjourney as their art counterpart? And could art directors survive with ChatGPT as theirs?

like

The most proficient persons in each role would be fine. Because they’ll know how to think both verbally and visually. (Even if they picked one to specialize in.) But, they won’t truly thrive.

The real purpose of having a partner isn’t just to cover the other half of the execution. It’s to have someone to bounce ideas off of, and collaborate with. Building and talking through things with your partner can take a nugget of an idea and make it great.

So, AI while can provide information that helps inspire ideas. Not sure it would do well at creating them, or building on someone else’s.

like

We are on the Island of Relevancy

I feel sorry for your art partner

what’s a group copy supervisor?

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