How would an art director go about switching to a copywriter role?

Are there useful classes?

For context...

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I'm not sure you need a course. If office politics and budget allow for it, ask your manager to help transition you. Receive copywriting briefs to take on on the side. Plenty ADs switch to copywriting internally

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I’m a AD who writes fiction on the side (published) but the few times I’ve tried copywriting, it feels like a different beast. My skill in long form doesn’t feel like it translates. But I’m tired of all the extra hours I put in as an AD, plus all the tech skills I need to keep up.

Ideas?

Read hey whipple squeeze this. It’s the definitive guide to copywriting for a reason.

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