I am a consultant looking to switch into the data analytics field but didn’t have a tech degree from college. Does firm hiring for data analytic positions really care about college degree? Also, does anyone has any recommendations on certifications that I can obtain for data analytics?

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You have 2 basic stories to tell.
Story 1: I am an analytics /stats major and can code in A, B or C, and am mostly about the model, the stats etc
Story 2: I'm a functional major (e.g finance) and know how to get insights to drive your business, because I learnt language A, and know which model types suit certain use cases.

You fit in story 2. So the reqs are: learn a language (probably python), and collect info on how statistical models work.

An MS puts you back in story 1...but...i don't think you need to do so. Work the story 2 angle.

The one piece left off both of these is basic analytics, KPIS, reporting etc. That is table stakes for both so have some understanding of fundamentals for your domain (e.g. CAGR, commercial sales growth rate), learn how to create the right charts (power BI, tableau etc) and you will have at least 1 foot in the door.

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Valuable suggestion thank you 🙏🏽

Apply to MS degrees. Plenty of options online. Do self study and start a personal project via Python in GitHub

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I don’t have a technical degree, I got into a data & analytics area having just excel under my belt, but as my area was increasing its maturity I realized I had to work on other skills, so now I’m confident with alteryx, tableau,intermediate sql queries, learning python and taking statistics classes to close the gaps

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With an entry level role this is my first job (2 YOE), so there was an excel test, it depends, in this so wide world of analytics, every role requires a different level of technical skills, mine wasn’t so technical. I’m in People analytics, you might want play your card of business domain that you already have and apply it to an analytics role I guess this is story 2 as SM1 explained

You don't have to have a technical degree, but both your skills and phone screen rates will improve by a lot of you get one.

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Can you get analytics/data science experience at Deloitte?

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Yeah! There’s a Machine Learning Guild

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