I feel like more prospects are jumping straight to price before they’ve even fully engaged on the problem. It’s like they want to negotiate before deciding whether they even need the thing. I get that budgets are tight, but it makes selling feel more transactional and a lot less strategic. I’m trying to hold the line without dragging deals out or sounding rigid. How are people handling early discount pressure right now without losing control of the conversation?

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People looking for a discount right out of the gate happens when the economic news is bad. And anyone watching the news these days knows it's time to hold on for some real turbulence. Saving money is going to be a constant concern for the foreseeable future, so it's best to just fortify yourself against it. Be prepared to answer questions about pricing as soon as it comes up, which will likely be early in any conversation. Being upfront and honest about pricing is the best approach.

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I’m in SaaS sells 50-1500 employee count. Average deal is about $180K annually

The additional hour or even 30 minutes is usually a zoom. I promise them they will get the pricing if they agree to this and I tell them we won’t even waste time doing a demo if you don’t think pricing makes sense.

I do the impromptu discovery call then tell them great I have everything I need let’s schedule 15/20 in next couple days to go through pricing.

Then on the call I cover the priorities they talked about (again not my solution but their problems) and I tell them based on everything you mentioned here is what it would cost to resolve all of those issues. Then I stop talking. Literally I say nothing else until they say something.

Now I’ve created a pricing conversation instead of a quote review in their inbox that they can make assumptions on without my context

Hope this helps…

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I do my best to wrangle (that’s how it feels) them into telling me if they ‘want’ or Are ‘thinking’ about it. Sort that out and then I can give price point and applicable discounts.

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I’m guessing the “wants” are a lot closer to purchasing than the “thinking abouts”?

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