I feel that I have a handful of attorneys who I send PCs to ALL the time in their practice areas and do not feel that it is reciprocated (Unless they aren’t getting PCs in my areas). Do you keep reminding them the areas that you practice in? Does anyone else feel this way?

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What field are you? This is the hardest part about our business in my opinion.

They may just not be getting your PCs like you already think. Ask those attys to go to lunch and ask how many PCs they get in your area and the second they say more than 1 you know they are giving work out elsewhere.

If they say 0, well, maybe you ought to find other attys to send your work to!

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Pi is tough...everyone has their "guy" they send their work too and business formation etc. Is very easy to do online through legal zoom/ai for a fraction of a atty cost. Tough business to be in.

I've found in PI: either you are real friends with a chiro/urgent care who feeds you work, you are somehow friends with a handful of attys at big firms who refer work out or you work at a big firm and dont have to generate work.

Pi is really tough from my experience.

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Just curious - how often are you meeting up with these other attorneys? If you see them regularly, that's one thing, but if not then it's possible that you need to increase your 'touches' (for lack of a better word).

Remember primary & recency - the first and last things you hear are the ones your most likely to remember? Same with referrals - I've gotten referrals from recent contacts, while older contacts refer to the person they most recently talked to, and not me. It's not personal. Often it's just a matter of the PC is on the phone, you need to come up with a name on the spot, and so you go to the one you most recently 'spoke' with.

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This is honestly a tough position. Depending on the city you are in would change the general culture but in my area all the attorneys try to do everything. My firm is a business law firm but if someone calls with a family law question the shareholders try and convince the associates to take it on anyway because there is this small town mentality of I have to cash in on every one that calls in and has the money to spend a couple grand in legal fees

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