I have 4 years of experience as a Business Analyst, but my day-to-day work has involved product management and product ownership from discovery to launch.

I'm currently applying for PM roles, but despite matching 80-90% of the JD, I'm getting rejected at the application stage.
Anyone here made a similar BA → PM transition? Would really appreciate any advice, resume feedback, referrals, or opportunities.
Thanks

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I made a similar transition a few years back. Here are some points I can share:

- Phrase your accomplishments to avoid BA-specific language such as "gathered and elicited requirements", "as is to be flows", etc. and focus on impact delivered.
- If you have a core skills section, ensure that you've added PM-specific keywords.
- Be open to landing entry-level roles such as Product Owner or Associate Product Manager.
- Be open to any company. At this stage, getting the title is more important. You can find a better company later.
- Go after startups vs. big companies as they're less likely to be hung up on titles.
- As a last resort, consider a CSPO certification. I don't generally recommend certifications as you learn a lot more on the job than from these, but it can open up avenues in companies that have them as mandatory requirements.

It can take hundreds of applications before you land something. I transitioned when the market was hot and still took over 200 applications before landing a role, so it's also a numbers and patience game after a point.

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