I recently left my job to freelance part time /pursue a grad program. Taking on projects in strategy, creative. Any insight into how I should charge? Day rate? Hourly? (More details in comment)

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I have about 4 yrs of experience, worked client, agency and publisher side. Will be working remotely probably give and take 20-30h a wk, but my network is in LA. Mostly entertainment industry (client direct and through digital agencies), but also thinking about SMB social consulting. What should I be considering as I pursue freelance opportunities? Any watch outs?

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