I recently transitioned from a design role into art direction. However, 85% of what my agency does is TikTok work. So an enormous part of the role is working with influencers and reactive content based on what’s trending. Honestly, I’m miserable. The work is so cringe IMO and There is very little focus on creative storytelling through design. Also, this is the most money I’ve ever made. Should I suck it up and try to disassociate from the work, or make a move before I become the sour grapes.

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Posting as :
works at
You are currently posting as works at

sounds like it’s really not the right fit for you (although if your agency is looking for freelance cws, DM me lol - this work sounds fun to me!). luckily for you, there’s never been a better time to job search! and if anyone asks in an interview why you’re leaving your current agency so soon, the door is wide open for you to say that you’re looking for more opportunities for creative storytelling through design & to ask what the art director role would look like at the place you’re interviewing with so you can really make an informed decision about your next move. good luck!!!!

Thanks for the response! Much appreciated

If you haven't been able to "disassocate for the money" yet, you're not going to be able to long-term. This situation isn't tenable for you - you don't enjoy the work and eventually that will show and/or you'll reach a breaking point. Start searching for something you'll actually enjoy now. Stash a bunch of that money you're making to ease a potential transition into lower pay. (Though honestly I don't think you'll have to settle for lower pay. As C1 said above - it's a great job market to be looking in right now.)

Thank you for the response!

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