I see a lot of people looking to transition from analytics to strategy consulting. What is driving this trend? I am thinking about making the opposite move as strategy work does not bring me fulfillment

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IMO, I think if you can get experience in both there’s tremendous value. Strategy + Data Science.

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Senior leadership in a data org/function. Potentially up to something like Chief Data Officer or Head of Analytics.

So I think that probably relates to a couple things but one might be the fact that the “core” analytics work involves unsexy data platforms, data engineering and the building and maintaining of infrastructure. There are obviously data science roles that take advantage of that infrastructure but the end-users, the ones with the domain knowledge are the ones really utilizing data to take action (read: business leaders). My guess is people like data but they want to be the users that leverage analytics for actions (which is a much smaller piece of the analytics sphere of the world).

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*and strategy roles offer an experience where you primarily live in the domain knowledge and topically use analytics. Lastly, data analytics is a buzz word that sounds really cool but I would say the day-to-day is much different than what’s portrayed.

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I wonder aloud if it’s people who thought they were hopping on a trend by getting into analytics only to realize that if you’re not doing the really technical work, strategy will always be better in terms of growth and opportunity.

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I'm not in this boat, but I imagine everyone has different reasons. I know a guy who has been trying to do this forever because he is chasing the prestige of a strategy consulting role/company (i.e. his dream job is at McKinsey). Plus money is probably better depending on your level.

I also know a few people in analytics who've transitioned into Product or just into analytics management because they were tired of having to keep their knowledge and skills up to date.

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That’s surprising to me. I’ve seen more of the opposite.

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On average you cap out early in your career if you only focus on analytics. If analytics is not core to the business you will always be a second class citizen.

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It's often much easier to get your foot in the door somewhere with technical skills when leadership positions don't necessarily require them. So technical positions can be a stepping stone to something else.

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Money.

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Exactly! Strategy people get paid more.

I made the same move, but it was something I wanted to do from the beginning and analytics just happened to come in the way. My drive towards strategy was essentially to gain more exposure across a variety of work across multiple clients. My analytics work was focused on one client for a long period of time.. and it wasn’t always technical, which felt like a waste of time for me.

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Can you elaborate on the “non-technical” responsibilities?

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You can make mid six figures working 40 hour weeks in analytics.

Median package at Google and it only goes up.

So if you are better than median you will be able to get there because l5 is ~350ish these days. L6 is going to be higher. Or you know work at deloitte and complain the best you can do is 150k or whatever.

If you look at the average of anything it is going to be lower than what highly qualified candidates can command. So you can make more if you are good at what you do. Shocking I know.

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