I see agencies are hiring a ton of senior Search talent right now (at least in Canada). I haven't see these jobs being so hot in awhile. Any insight into what's going on within the industry?

I get that more brands are doubling down on digital / search / ecom right now. But I see disproportionally more postings for Paid Search jobs.

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Posting as :
works at
You are currently posting as works at

The next Quarter is coming up. They got their budget.

*have not seen...

🍪 💀

As someone who works in search, it is an absolute gold rush right now. I just took a new role today, that skill set being so niche— and with search ad spending up heavily——it’s a very desired trait.

There are so, so many aspiring creatives, and strategists......and many people who work at agencies went to journalism/Comms school. You don’t learn this skill set in those degrees, and if you’re quite gifted with numbers, you can make far more money in banking, data science or accounting.

Search sits in an odd space, turnover is high, and agencies are desperate for people who’ve steered large budgets, before. It’s a niche that is riddled with people who don’t care, don’t know what they’re doing, or are ready to do a new thing. My observation seems demand outpaces supply.

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