I went to a Marketing Mixology mixer last night and just…. ugh. I found myself asking a stranger about their personal brand pillars over a gin and tonic and immediately wanted to crawl into a hole. Our professional identities have become so all-consuming that I don't even know what my hobbies are anymore. Does anyone else feel like they’ve lost their human self to their marketer self?

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In some ways I am always thinking marketing. I tell my electrician how to better market themselves, etc… but I wouldn’t notice how to answer a question about my personal brand pillars. I think I would have to ask you what it meant.

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