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Working at a small agency does not mean you should be compensated as though you're working many jobs at once, no. All small agencies require people to wear many hats because they have less resources. Less resources means less people and also less money. All small agencies pay below market rate. It's not a choice, they don't have the money to afford otherwise.
If you want to make or exceed market rate for your role, don't work at a small agency. They're basically the equivalent of an unfunded startup.
First, when you’re getting into this business as a creative you have to have the mindset, “the money will come”. Your first four to five years is about learning the industry, how to actually concept with the agency environment, wear different hats, understand how to sell your idea through the ranks, how to play the politics, become a better creative, learn what other agencies you respect and want to jump to eventually, and learn from better more experienced creatives. The money will come. The experiences by wearing many hats is very valuable when you jump ship, you just don’t realize it now. One of the biggest lessons you’ll realize you learned is when you go to a larger agency you’ll really know how to stretch a budget and not be disappointed when you only have $200k for production. There are plenty of snobs out there who will throw up their hands, don’t be one of those. It’ll feel like you won the lottery and all those hats you know how to wear will come in handy. Keep working your ass off, do the things they ask to get your raise, track your performance in writing, keep standing up for yourself, and when you’re ready, jump to a bigger agency and try to double your salary. Good luck.
This was some very solid advice. Thanks for this
I started at a small agency and made NO money. I eventually got put on the pitch team — concepting, presenting and winning multi-million-dollar pitches.........but only making $45k.
The issue also is, when you start low, a $10k increase seems “fair” but it barely makes a difference.
Unfortunately, if you want to make more money, you have to go somewhere else, that’s how it works.