I work with several new creative directors and they all seem to be struggling quite a bit in their new role. CDs, how long did it take until you felt like you had a grasp on it?

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Yeah it's a side effect of title creep. People are being promoted to CD without any training, often as a way to recruit or keep talented seniors. If your core function isn't to help make your teams' work better and help sell it in, you are not really being a CD.

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And, besides the fact that people are given CD titles without any training, they also have not had much chance to work for good CDs who can teach them. We don’t have an industry culture that passes along good management and leadership skill. Perhaps in other disciplines, but not in Creative. Unfortunately, Creative tends to be sink or swim.

smart

10 years

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How and why are they struggling? What are you going to help them?

Hey I like them all as people, but it’s difficult to work under and I do my best to help. But time management is a huge problem, inability to give proper feedback that leads to scrambled deadlines, late nights even when there is plenty of time to prep, micromanaging.

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