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Rising Star
I think the ageism is those CDs getting laid off and replaced by younger and cheaper workers, and struggling to find new CD jobs because other agencies have the same philosophy. I don’t think your example is attached to that.
Ageism is related but not in the way your question implies. As CDs get older, they're often pushed out and replaced with someone younger, and thus cheaper to employ, as ACD1 said. People are rotated into those positions more frequently than you think.
Rising Star
This. Even beyond the “pushed out” - just like anyone else, CDs switch jobs. It’s not like every CD just sits there for 15 years. So I wasn’t quite tracking OP’s narrative.
My teams are run like that. It’s more with budgets and understaffing.
Ageism is the fact you’ve rarely if ever seen a 50-year-old graphic designer at an agency.
The higher pay/age thing doesn’t hold water, as almost every other industry doesn’t have as big of an ageism problem as the advertising industry, except maybe Hollywood or music.
My agency has 3 above 50 and my last one had 2. Prior to that I didn't meet a single one. Also, all of the ones over 50 that I've worked with have been effing awesome