If you're a freelancer, do you change your rates according to the project? I have a certain rate on my profile, but I change it depending on the complexity of the job, and I'm not sure if that's why a bunch of people who almost hired me backed off.

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When I was freelancing I'd always have to take that into consideration. It can be a delicate negotiation, as you don't want to scare anyone off. You also don't want to take on something where you're being underpaid.

Wouldn't you just add more hours to a more complex project?

Not really I just charge by the hour so the harder the project the more time and money I’ll make

Why not just increase your rates and only do hard stuff? They would also help differentiate yourself.

I usually charge per hour and I don't ever change my rates. It is rare that I charge per project. I don't do freelance work often but when I do, I charge per hour.

Have you thought about branding yourself as an agency if of it’s just you? You can hide your junior vs senior rates project by project.

I try not to to be rigid with my rates. I tailor it to the clients need so some times it’s a flat rate and other times it’s hourly rate.

Variable pricing is normal but how you communicate it matters. If clients see one rate and get quoted higher, that's where the drop-off happens — feels like a bait and switch even if the complexity justifies it. I moved to a base rate plus a clear "complexity tier" explanation upfront and ghosting dropped significantly. Transparency early beats sticker shock late. Do you scope the project before you quote, or are you adjusting after they've already seen your profile rate?

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