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Now am in redeployment period.My Redeployment period initiated from 5th Dec ember 2022 to January 19th 2023.I am getting a mail to Roll on acknowledgement to my previous project.My question is though Rollon intiated I have to acknowledge or no need to acknowledge becoz am in redeployment period.Please clear my doubt.
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At best, neutral reactions. More likely, a lot of disrespectful replies from our customers. They want to do it on social- so essentially us doing a pride ad wouldn’t benefit the community other than exploiting the event, while simultaneously giving a close-minded audience a channel to spread their hate for everyone else to see. Thing is, none of us want to tell the client this because it is kinda insulting to point out most of our customers are confederate-flag touting sexist meat-headed alpha-males, even though we all know it
I suggested if we were going to do something, pick a media placement where it would be seen mostly by members of our community, but our product doesn’t really relate to any interests or trends in the LGBTQIA+ base. And the client is dead-set to post whatever we do on all their social channels for as much exposure as possible, so their approach is just really a bad idea
Don’t want to hint at the product but think of our brand as in the realm of people who love guns/loud motorcycles/muscle cars/big trucks/black & milds/MMA/strip clubs/Trump/etc...
Exactly what I was thinking, a creative just started a petition asking brands to take the money they would normally spend on pride parades and donate it to organizations for LGBT+ individuals who are affected by Covid. I was told that wasnt “big enough” for the client to go for it. They want some flashy social video
This sounds like a great opportunity to do something. Sure the controversy is there but I think we all know you can be queer and like all of those things. Seems like "we'll loose the homophobes money" is a weird angle especially if the client is on board with it.
Whether it's more of an internal led thing or out in the world. Can you do something about being a straight allay? Talk about freedom or some shit.
In the UK the Conservative party march at pride for example. It's not on brand for the party, but it's still made of queer identities even if they are in the minority.
Dunno, I'm rambling but I was always told you're making the most difference when you're not preaching to the choir.
lose* not loose.
Side note, really get your reasoning this is just my take. :)
I used to write for the armed forces (for better or worse), and we managed to do pride authentically.
If done in the right way, you could really do something breakthrough for the brand. Don’t run away from criticism.
While I do believe any brand has this potential, I’m considering the circumstances—one of which is they have never bought a single idea outside of the exact same stuff they run (stock footage of the product) in four years. They’re scared to. They know it performs well and have adamantly asked we stop bothering with ideas outside of their norm. They know nothing about the LGBT+ community, probably won’t take much time to listen. Which means probably forcing a rainbow on some existing clip in our archive, posting it all over social, and calling it a day. If we present anything outside of that they will dick around in circles until it’s so late in the game they come up with something themselves for us to make. Which, in every previous case, has been forcing the “insight” into some existing stock clip
Out of curiosity why is it that the Client thinks this is such a great idea given their customers being so conservative?
Beats me, I guess they just want to be a part of anything anyone talks about. As soon as brands started doing covid shit they freaked out because we were late to the party