I'm planning a community event but unsure how to make it engaging and valuable and have payoff for us hopefully. What types of events or initiatives have you organized that resonated well and that you feel mattered overall?

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I think it's important to facilitate some kind of entertainment. So either live music, games that people can play, good speakers, or something like that. My team threw a yard games community event one time and it was great to get everyone outside. We had craft brewery sponsor it, and everyone was out playing cornhole. So fun!!

Try having a food festival or something. Maybe do some cook-off as well or sort of a cultural food festival appreciation day. A good food festival will always gather people in your community.

The key is to truly know your audience. Once you can get inside their head and get to know them well, your next moves will pretty much plan themselves

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