I’m running paid media campaigns for a SaaS company with heavy competition in the space. Prior to my arrival they were wasting money on FB ads. With iOS 14.5 here i pitched the idea of switching budget to Google search where they had minimal brand presence (even on branded keywords!). However, our competitors noticed and are increasing bids on branded keywords. What do I do? Go back to Facebook/Instagram? Did I make a bad call in moving budget to search?

How do I check my actual utilization (not the effective one). Mybusiness only tells me the effective utilization

Anyone live at The Grove in Chelsea or Sky apts near Hell’s Kitchen? Have temp housing options there for work and trying to decide.

Looking for a new HR opportunity in the Madison, WI area, or remote work. Any leads out there? 19 years experience, SHRM-SCP certified. Tons of employee relations, talent development, benefits, payroll, experience! Still growing in comp administration, and enjoying aligning people strategies to organizational goals and objectives.

Is cerner a good company to join over Deloitte india?

Has your boss ever forgotten to pay your commission? Happened to me today. Actually to our entire sales team. Advice for how to respond?

Anyone watch the new episode tonight? No spoilers but I loved it, Gregory and Janine are my new Leslie & Ben/ Jim & Pam. Also I can’t get enough of Mr. Johnson 😂😂

I’ve been having a super hard time concepting lately, especially knowing that the “concept” will mostly serve as a sticker to slap on the cover of a CVA and the top of a website. I feel like every pharma concept I’ve ever seen or created becomes so cheesy once it appears in tactics. Does anyone have any examples of HCP creative (non-DSA) that is both impactful and translates well into pharma tactics?

So what’s the best agency right now, in terms of culture, work/life balance (lol), and work?

What are the best books/blogs/online resources to boost your organizational change management skills?

London folks, need some help: offer at Deloitte Consulting, C Grade, £50k base. Practice sits within former S&O. Yay or nay? Also where does £50k puts me in the YOE as a C?

Just received a verbal offer for institutional sales at a large international crypto exchange. Thank you for the inspiration from this bowl 🙌🏻

Accepted a verbal offer at a large company, how long does it typically takes to issue offer letter?

What is your definition of “underwater”? As in number of hours

Happy wife happy life is a really toxic saying. I’m just shocked how this has become the standard saying for men in relationships. I have friends of mine saying this all the time, and I have just thought it’s so cringe and always want to say my thoughts on it but always decide to hold back. However, imagine the saying reversed - happy husband happy life - that would lead to all kinds of uproar. To me happy wife happy life means I need to sacrifice my wants and needs to make my wife happy.

Interviewing for Strategy & Ops Lead role. Recruiter shared 6 behavioral questions for me to send back written responses. Anyone know if this is normal, and how it fits into overall interview process?

EY 🐠 - potentially starting with the firm soon, and my partner is due to have our first in April. Given the 1 year service requirement for leave, would I have the option to take PTO during birth and use parental leave after my 1 year of service? Appreciate any guidance here

Thoughts on the Tech investment banking scene in Charlotte, North Carolina?

Any recommendations for learning more about programmatic?

Has anyone gone from an agency to an in-house Programmatic team? If so what has your experience been?

Does anyone have a POC at TikTok regarding gaining access to their self-serve paid Ads platform? Anyone having trouble gaining access to it?

Do you have any resources you recommend to learn more about paid media in general?

Hello guys, I just started my career in performance marketing. How can I build in this career as I don't know much about this field. How should I switch to companies and after how much time

Anyone with digital media & measurement experience looking for an Associate Director job?

⚡️October Job Thread!

Drop any Media Buying openings or opportunities that you know of in the comments below!

Help another user 🤝

Seen any brands doing cool (organic) sh*t on BeReal? Asking for a friend!

You plan on staying in buying/planning or pivoting out? If you pivot, where do you want to go?

I’m looking for constructive chats around generating high quality Health Insurance leads at scale. Open to share some of our findings

Thoughts on Jellyfish? They seem to be very close with/recommended by Google for digital

If any of you are working on Ocean Spray, your OLA has a major ad collision problem today. I literally never buy Ocean Spray nor have I visited the website and almost every banner on the web for me today is an Ocean Spray logo (which I'm assuming is the default).

So maybe fix your stuff guys. I'm at a 40x freq already.

Thoughts on branded search incrementality?
In what scenarios do you see it helping the bottom line vs not? Is. Competition, etc.

Any thoughts on how best to identify fraud within your DSP of choice?

How do you get into media buying without experience? Actively looking for a junior media buying position. I've had several final interviews but no luck yet-super competitive!

How much would digital media agencies charge in fees for a 3.5MM media buy? Planning/execution/reporting only.

Looking for paid social freelancers if anyone out there is looking!