i’m supposed to interview for a brand side paid media team soon, but don’t think my experience will be what they’re looking for (exp has been at a creative agency not media agency). any resources to give myself some more familiarity with paid media? (videos? courses? articles? subreddits?) i would like to a. not look like an idiot and b. understand how much i may or may not be what they’re looking for based on my experience vs the space. TY!

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First, don’t doubt yourself, I think you’d be surprised at how your creative agency paid search experience translates to the brand side.

You can definitely Google top paid search trends/tactics, even specify the category that the brand is in. You might find you’ll need to understand more strategy than tactics. If they are a CPG, you may need to include Amazon and other retail search platforms.

I also recommend asking them a lot of questions about their KPIs and paid strategies and then customize your answer to align with their business goals.

Good luck!

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very helpful thank you!

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Personally I love media people that come from creative agencies. The ability to relate to, inspire and challenge creative partners is crucial to success. If I can be of help, please let me know.

I think I would ensure you articulate the importance of the creative and media connection and that you use data and understanding of media to help creative and Brenda teams understand the context of which they need to design for. Have a perspective on media and what good looks like. You’ll crush it. If I can be of help, please ping me further

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thanks so much - super appreciate this!

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