I'm trying to introduce the idea of Project Managers as a role to my cause-based agency, which doesn't have the same structure as most agencies I've been at. I'm trying to condense down the key elements of a good PM. Already skimming through job descriptions but any advice would be appreciated.

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What’s the pain point that a PM would solve or help with if they don’t already have them? I can throw stuff out there but that doesn’t mean it will help your cause if it’s not the pain that you have currently.

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We have the same issue. Usually the account people fill the role but it can be confusing without a PM,

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If you don’t have an account team, I recommend bringing in an assertive and seasoned producer (preferably senior creative if budget allows) rather than a PM.

A creative producer is multidisciplinary:

(1) S/he is responsible for all logistical and operational duties traditionally handled by PMs: SOWs, scope, scheduling, tracking, routing, QA, internal reviews & feedback, etc.

(2) Is client-facing and handles all associated Account responsibilities: budgeting, scope, creep, primary client liaison, change orders, asset/project delivery, up selling, and keeping you and the partners abreast of status through daily/weekly reporting, etc.

(3) Top-notch creative producers frequently have backgrounds, or proficiency, in design, copywriting, production, development, strategy, etc. They have the tools to troubleshoot, pivot, and course correct on the fly l, as well as help with creative overflow. They also know the level of effort required to meet deliverables and deadlines.

They shorten the degree of separation from creative and client (fewer channels, cleaner communication). Find a strong negotiator who can set company & client expectations from the get go.

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