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LinkedIn and in-person events are great starting points! Depending on your audience, targeted email campaigns with valuable content (case studies, whitepapers) can work well. Also, consider niche industry webinars or partnering with relevant associations for exposure. Have you looked into PPC on LinkedIn or Google?
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We are probably going to use PPC on LinkedIn for sure. That’s already planned for the strategy. I like the idea of niche webinars. I’m going to see if I can get my program allies to align with that content. Thanks for the thoughts!