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Nicely written but most of these trends (especially the openly flawed briefs, shrinking timelines) have been happening for years
Yep, makes some fairly ok points but the overly-sensationalist ‘everything will change forever’ angle is a little trite.
Don’t think there is a clear through line matching new strategist behaviors to COVID. I also wholeheartedly disagree that faster, less perfect, and more data are trends happening “because” of covid. Consulting is eating ad agencies lunch and conventional strategist skills are frankly outdated. Let’s stop worshipping outside the gate of “inspiring creatives” and evangelize others to solve real business problems CREATIVELY.
Mentor
Yeah let’s #hustle
Apparently CSO’s will still write unsourced think pieces after Covid.
My main takeaway is if you’re a Sr. Strategist or Strategy Director at Publicis, your boss is thinking about cutting you.
Mentor
Also this guy isn’t a real cso.
Too many big words.