Interviewed w/ an agency for a Strategist role. They asked me to send them a Declaration of Creative Intent. All they said was “be creative and don’t send cookies”. Any ideas of what would stand out?

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Posting as :
works at
You are currently posting as works at

What the hell is that? I’ve never been asked for one of these. Is that thing where you have to dress up as Fearless Girl or write a rap about Sprite?

likefunny

Social Strat? Maybe buy a snapchat geotag filter so whenever anyone at the agency opens snapchat they get to use your custom filter(filter idea would depend on you having the content to place)

Maybe a prop that can display how well you know the culture or that in some way describes the skills you will bring to the position.

Hell send an old timey tellographer (think Dilly dilly cease and desist) that will "Declare" your creative intent...

Quick answer think of something more creative than cookie that will convey what you will bring to the table/what makes you a good fit for the agency

likesmarthelpful

Unless it’s Wieden asking, it’s an arrogant request.

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Send them a photo of this thread. Here’s the declaration:

Whoever requested this is a 🤡

likefunny

Hahahahhahahahahahahahahahh

Is what I’d send

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Yikes, thank them for the red flag and keep looking

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Imagine loving yourself so much you make people send you declarations and offerings to prove that they’re worthy 🙄

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Box of Legos? Or crayons?

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don’t do anything suggested in this thread. it’s a test and the hiring manager is likely monitoring this thread. they may even make a suggestion here. 🤪 kidding.
just have fun. it’s the type of question you can’t get wrong. be yourself and be thoughtful.

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I personally always liked stories or letters that showed some humanity and vulnerability. Got a lot of the typical BS, but the people who stood out weren't afraid to tell me something meaningful. Says a lot about how they'll show up to work.

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What does that even mean? How can you intend to be creative?

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