Is it me or is the ACD role going the way of the dinosaur? Seems like Seniors are leveling up and CDs are leveling down.

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likeuplifting

Can anyone actually define an ACDs role?

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I would also like to know the definition of the ACD role, if anyone knows.

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ACD - do the work of a senior while learning to manage a team.

in my opinion, it’s simply a testing ground to see if you have CD potential. you can be stuck there forever or it could be a short stint.

cutting it out makes some sense.

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Yeah, it’s really pointless

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Yup, the title is dying. Going back to being a senior AD.

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Seems like it. I changed jobs and they said “we don’t offer ACD roles”. I bet they just rather pay an ACD a senior salary.

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I hadn’t thought about this, but at my agency I can’t think of a single ACD and my partner and I are currently the only seniors

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Bigger shops are gutting the middle to cut costs.

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It’s literally just another step to add in so they can keep you around longer by offering little compensation

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ACD = where you learn to be a CD. Cutting it out is stupid. But that never stopped anyone in this industry.

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Dumb thread. Acd just another level as any other title. Some agencies have them, some don't. Some agencies use them as the go to team that takes care of everything for the cd. Some agencies dont. Some agencies dont have them because they prefer not to pay. Or are too small. Some are too big and acd role along with cd role is pointless because you have so many ecds or gcds and account is the boss so who cares what creative title you have.

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