Is there a way to determine the spend that companies are putting into their sponsorships (not Googling it but actually tracking the $). For example, Pepsi pays $xxM annually on NBA sponsorships (made that up for an example).

Posting as :
works at
You are currently posting as works at

lol just go out with friends in the industry for drinks and they’ll spill the tea (those figures)

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Our client wants a competitive - so lots and brands and I don’t have that many industry friends 😂

Hmm.. I really don't think there's any tracking tool that I'm aware of that tracks that. I feel like a lot of companies aren't sharing that information super liberally so I doubt it could ever be fully tracked

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It’s, not but I’m sure an industry friend who works on x brand can spill the tea lol

I don’t know if it has dollar amounts but for sure Winmo has sponsorship activations for brands (like NBA, team, placement = backboard, etc) not sure if that solves your spend need exactly but could use averages

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