I've always been a senior-level copywriter but I'm trying to move into a managing or directing role. A portfolio is usually required and it's usually requested by link; while I figure out an easy professional website option, I've got a portfolio on Canva. If you're in charge of hiring a content/copy manager or comms director, how much does it matter what the portfolio looks like vs. the writing samples on it, and are you turned off by the free standard Canva URL?

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Honestly, you should make an investment. Your portfolio is your calling card. The fact that you haven’t put one together before says a lot about how you’ve managed your career (sorry). If you want more of a management position, stop showing one-off ads in your book. Put together case studies about how you helped transform the brands you’ve worked on and include some results. What was the “problem” facing the brand; how did you solve that problem and make a difference?

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Squarespace and other template sites are stylish and easy to use while you're compiling your portfolio of work.

Look at sites by creatives you admire from award sites, linked or wherever and see what they did that you like or don't like.

In my view simple is better. And be fun in the way you talk about your work. You're presenting your style and talent with every word.

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I host mine on notion (FREE!) and have the site linked on my resume. Just have to be creative and curious to build with the components. May take you 10 hours but then you’ll have it forever and not have to pay a hosting site.

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Don’t give them anything to stumble on. Make it a standard site. Doesn’t need to be high design, but a clean and aesthetically pleasing portfolio telegraphs a professional and seasoned creative

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