I’ve been asking myself lately, why keep loving an industry that doesn’t love me back?
I’ve wanted to be in Advertising since I was a child. The Great Recession of 2008 cut me off in my early years. I was finally given a shot and underhanded office politics supported by bad leadership decisions has knocked me down again. At what point do you stop chasing a dream that wants nothing to do with you? Anyone have an answer?

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The industry is not a live entity. It doesn’t even know you exist. It doesn’t owe you anything.
If this is your dream, and you truly love advertising, then you’ll get up as many times as it takes to live your dream. Only you can judge whether that is something that is worthwhile or not. At some point, you need to make a cost benefit analysis and decide where’s and when to draw a line and/or pursue something else.
No dream ever wants something to do with you. But there’s a difference between a dream and an objective. One only exists in your head. The other one you chase down like a cheetah chases a gazelle until you take it down and kill it and eat it and it satisfies you.

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And OP, just remember, you’re not you when you’re hungry.

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There is no job that will love you back. A job will, at most, appreciate the delta between what you get paid and the value / profit you generate. There are a lot of reasons to love working in advertising, especially compared to most other creative work. But it’s still a job. Pretending otherwise will lead to heartbreak.

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There are *colleagues* who will love/appreciate you back, though. Maybe focus on finding those.

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Hard to cut ties to something you believed in. Try to find something that brings you joy. My ad career was long ago. In the glory days. And I loved it. But in my 60’s the only work I could find was in pharma. But I hated it. I no longer found joy going to work. So I walked away and I’m so much happier. Maybe a little poorer. But better off.

Hold onto your job until you do.

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You have it correct. The industry will always treat you like garbage. No one cares about you workwise. So make smart decisions accordingly.

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I’ve been struggling with this too. Been looking to make a career change, and holding back because I’m afraid of it being the wrong path for me - again. Just know you’re not alone!

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Stop now

Remember what first drew you to advertising—the creativity, the impact, the inspiration. Let that passion guide your work and relationships. Office politics will always exist, but your love for the craft should transcend them. By sharing your enthusiasm, you can uplift colleagues, foster collaboration, and inspire change. Strong relationships fuel great work, and together, you can make a lasting impact on the industry. Stay inspired!

I hear you, but what industry will love you back?

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