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What about Italy? Anyone working there?
Going in house is the move, right?
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having pride that the “good ol days” working nights and weekends spending time away from family for a job isn’t something to be proud of.
we make ads. people finally woke up and realized the industry doesn’t mean that level of sacrifice should be required. cuz it’s not worth it and what we’re making is not that tight.
Author, the problem is you. You were fooled by your bosses into getting paid less than you were worth. You deserved more than you got, and you shouldn’t be mad at those who came after you because they actually ask for what they’re owed.
Give us 2 weeks to think on a brief instead of 2 days and the work will get good again
👆🏻
Chief
Y’all sold everything to the holding companies
Low five high five middle five
Getting paid a decent wage is still a luxury.
getting paid is a luxury
Holding companies.
Advertising was culturally relevant when the audience was captive (cable TV). Everyone had to watch the ads, so the ads were relevant. As soon as the audience broke free, that ransomed relevance we all enjoyed was gone.
20 years on and we still have mostly not figured out how to respond (the holding co revenue model has helped to strangle and slow the needed evolution.)
The pessimist take:
We’re a version of yellow pages, dying, but slower than anyone would expect.
The optimist take:
We’re in a horrible transition phase of a relevance-irrelevance-relevant again arc.
This! Spot on re: captive audiences, which are severely fragmented now. Roll in automation in terms of buying “right place, right time, right audience” and nobody knows where their ads are running, so long as it’s showing clicks and conversions, “see, KPIs show its working!” AI will take this a step further, for both creative and media. TV will become niche, reserved for clients with deep pockets (think Super Bowl) or those that just don’t care where, just as long as it’s cheap (think cable news). And even the deep pocket clients are evolving to programmatic first strategies.
Revenue models are severely broken: clients want cheaper fees and agencies need to automate or offshore to stay competitive, or consider further consolidation to stay afloat.
Employees are overworked, burnt out and hardly motivated based on above and thats showing. Just look at any given agency’s employees survey or here where ongoing layoffs loom over us all.
It was a good run, but like every industry, it evolves over time and time to diversify.
We still work day and night but we don't get good work out of it, timelines and budgets are 10% of what they were, so what's the point.
Really think technology has made this job a living hell. Being connected to teams 24/7 and expected to work as fast as technology can. Now we aren’t making a tv spot. We are making 3 spots, 8 social videos, 12 social posts, podcast ads, for 24 different shows, and banners of 747628 different sizes. I assume the internet has quadrupled our workload.
People stopped watching tv or reading print, and YouTube FB Tiktok exploded influencer and “content” as direct to audience work with a feedback loop
Pro
It’s not very profitable anymore. And becomes less relevant every year.
Yeah I am 20 years in and I feel like clients used to be into doing cool things and engaging customers, brand building, now its more about performance marketing and media, get the ROAS up another half point, etc.
Less turnaround time, no budget, endless number of deliverables, constantly chasing social trends and having that be the basis of a creative brief instead of real consumer insights… increasing costs of living everywhere with stagnant wages…
and agencies letting clients walk all over them and make the work sh*tty in fear of losing the business/$$$$
“I miss the days of being overworked for low pay! What happened to that?”
The answer is those people all got laid off and now new young people are being exploited.
Commoditization of creative
Started in 2000 and completely agree!
The “Ad Game”?
Well it barely functions as a “business”…
Everyone skips the ads before the YouTube video and that’s what happened
NOTICE!!!
GET PAID $850 WEEKLY WORKING REMOTELY AS AN ASSISTANT WITH LITTLE OR NO EXPERIENCE… SEE POSTER FOR DETAILS.
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Amen