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Hey guys. I have been applying to Amex for the past 1 year. Tried applying on the portal, through referrals and even hr consultants reached me regarding the roles since I have a relevant profile. But not once have I been shortlisted or called for an interview. What could be the problem?
PS: I have gotten calls from every other company for the same profile but not amex. Can't be a problem with the profile. Seems something dicey which I'm not aware of.American Express
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I think these are more table stakes. They help credentials yourself over others. But a certification doesn’t show you can drive value with a marketing tool, just that you know how to use it. I think you need to be able to show measurable value to help with salary increases.
they dont help you get a job but help you know a skill
I second that. If you're current employers supports getting certs and training take advantage of it though.
Subject Expert
Most certifications help more with credibility than direct pay bumps. The ones that tend to matter most are Google Ads/Analytics for media roles and Meta Blueprint for paid social. They won’t guarantee a raise, but they can tip the scale in your favor during hiring.