Looking for a permanent agency position. Why is it that more and more, I find that 20 years of experience is a negative and something I have to hide?

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Ever watch a movie from 3 years ago? Notice the pacing is all over the board, the dialogue is full of irrelevant, hipster bullshit and the jokes are about internet memes? Yeah. . . No.

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@CD1 remember that statement in 10 years when you realize you have 20 years experience. You too will lose your edge and become past tense.

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@CD 1 You can say the same thing with tact as you did in your reply to me. Also, there are plenty of people that transcend their careers. It is about passing the torch and honing the next generation. You can be like the Rolling Stones or Aerosmith and play music forever. They may still be great in the eyes of many but they are no longer innovative. Or you can be like Brian Eno who was innovative when he was making music and later when he went on to produce countless amazing bands. He past the torch and remained relevant. You can stay relevant in any industry so long as you know when to let go and embrace new opportunities. It does not have to be as mundane as healthcare.

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Keep fighting the good fight OP. I'll take animal house over dirty grandpa any day. I learned the best lessons of my career (to-date) from men and women with 20+ years. Fundamentals of humor don't change. Fundamentals of advertising don't either. (And digital or consulting-y type agency folk will act like they discovered the power of brand building in a few years like it wasn't always here with the people who 'aged-out...' just we wait) All I have to say is how many great campaigns have we seen today vs 20 years ago? Fundamentals people... Fundamentals...
- A 20-something in advertising

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Ever watched a movie that was 20 years old? Notice how the pacing is slow and the dialogue is too long and the jokes aren't funny?

Yeah...

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AD, I have 25 years of experience. I know it is cruel and I'm a dick to say it, but that's the reality of this industry. Me and OP replaced 45 year olds when we started out. I remember my first CD thought the California Raisins were cool.

Like Hollywood, you age out of this game. It sucks, but acting like "hey, I have 20 years of experience, why doesn't anyone want me..." is oddly naive, and makes you seem even more out of touch.

My advice? Work in healthcare. You get 10 more years in healthcare.

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Totally agree, AD. You see the first two responses up there? Overqualified is a cop-out. No one is ever overqualified. It's insulting to OP to use words like that because he'll stay bitter and say naive things, rather than swallow hard, understand, and look for a new way to be of value in this industry. Your analogy of Brian Eno is a good one. And healthcare is actually a fascinating part of the industry, and can be incredibly innovative.

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As someone who's been in that situation, i recommend leaving the year off your college info on your resume, it helps!

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Perhaps they think you are over qualified and thus they can't pay you enough. Or can hire somebody with 10 years who's still really experienced but cheaper than you... No idea

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Because it outs you as being older.

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I have 12 years and I'm finding the same issue with bigger agencies... either they want entry level or "you will have no life" level. *sigh

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Maybe its expectations of your value? After 20 years you ought to be a breeze when it comes to your output. Obv can let your CV speak for itself it sounds without going completely to day 1

After 20 years isn't it time to just start your own business? Hire a few recent college grads tell them their s- stinks and then use 20 years of experience to sell clients on your value. Idk that's my plan anyway.

CD1, great points, and to AD's point, delivery matters and being "kind" will always get you further (in the long run) than being a smart ass. I should know as I suffer for being one daily. As far as being insulting to OP - the question is asking why is it that it seems 20 years of experience is a negative to those he/she speaks to when looking for jobs. Not asking for advice on what to do to change that or counter it. I can see one could argue that was implied but words matter and they can be interpreted differently by many. Further, I'm personally struggling with that as well, as I'm trying to leave the industry and start in another field from pretty much the bottom. I have an entirely different resume version highlighting my transferable skills etc that are relevant and I'm getting decent interest back, but upon further down the interview process I'm told they'd love someone like me who has years of professional experience and would have a much shorter learning curve, but they are afraid I'm too senior currently and over qualified and would get bored (I got told that!) with the position and leave them to make a lot more money again.... So it is a real thing, in my specific circumstance and experience, to be disqualified because you're over qualified. They simply can't believe it even though I've outlined many business pros to them and me as well as my personal ones for wanting a career change. Sometimes HR and hiring management has tunnel vision

Yes, that's good too! Always done that, and also taken off jobs and positions not relevant from past... Resume at all times should be at the most two pages depending on what you did and how it's relevant to what you're applying for. Also, manage your Linkedin profile that way too

Have you learnt a new skill? If you can demonstrate knowledge and experience PLUS something new, then you are so valuable.

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