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Stay at BCG for three reasons
1) You're currently at BCG, so there's a possibility of making better connections once you start as a C2. You're also credible in the organization which you need to build from scratch at Apple
2) The WLB seems similar so there's no incentive to switch and there's more money in consulting 100% cash, so you can save that till you plan a family
3) Since you're planning to start a family, consulting can provide you with better exit opportunities (better WLB) which you can start figuring out from the next year
Additionally if you're promoted to a project leader then that's even a stronger resume point than apple GSM imo
Is business side back office?
yep!
whats apple GSM btw?
It's a decent role but again as mentioned above
Bcg is your best bet