{ "media_type": "text", "post_content": "Looking to go onto the Brand side from an ad agency. I’m currently a senior account executive (4.5year exp) hoping to secure a position as associate brand manager. Should I aim higher, and how much salary range should I ask?", "post_id": "5f289e9352630d002fc77c0f", "reply_count": 2, "vote_count": 5, "bowl_id": "5d2771fa908b0d001ba3c77a", "bowl_name": "Brand Side" }

Looking to go onto the Brand side from an ad agency. I’m currently a senior account executive (4.5year exp) hoping to secure a position as associate brand manager. Should I aim higher, and how much salary range should I ask?

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In my experience, brand management is an MBA type role and may or may not correlate to account management. But, in some cases it's more focused on branding, in which case that title makes sense for a transition.

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It's very competitive to get these roles. Honestly, it's going to be tough for you unless you get a buddy on the inside who hires you directly. Aim much lower like analyst or coordinator. Director level on the agency side transfers to ABM (without an MBA) at big companies with legacy brands and big budgets.

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