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1: Yes you should negotiate.
2: Research comps for the role you’re being promoted to.
Your expected salary increase should be based on 1 and 2 above.
Document and save every piece of positive feedback or praise you’ve received from clients and peers. Use this to your advantage always.
Prediction for your agency’s November pep rally: “The state of the agency is STRONG... but not strong enough to give raises beyond the bonuses being given to our c-suite.”