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It's a completely different skill set so you'll either have to start from the bottom or do some training.
I’ve seen this happen - have you networked at all with your site merchandise team? You understand the Merch world very well, and that part is not always known on the site merch side. Being able to showcase that knowledge is invaluable. The skills gap may be around site planning, UX etc - but perhaps take a stretch project to learn that hands on and compliment it with a free certificate online.
I’ve spoken with the senior site merchandising coordinator, this is a great. Thank you!