My manager wants to see stats on how the community is growing but isn’t telling me what metrics they want. What KPIs should I be showing them?

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Engagement rates, if you have data on purchases via clicks that's very valuable too. Likes, shares, comments are all needed with changes from month to month most certainly. Evaluate them separately and also combined as a whole if possible.

Shares, likes, and comments are pretty great metrics. They let you know how much the audience is enjoying the content.

I would say conversions is a big metric. That's the metric that means money lol Also website traffic. That means that what you're doing is intriguing your audience and making them want to learn more

I'd have to agree with CEM1. We give more weight to shares, likes and comments. Of course, the engagement rates as well.

You should start by showing them the engagement rates. That's pretty broad though. If they ask for additional information, show them the likes, shares and comments.

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