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Maybe. It depends on the type of company, its penetration, and a rep's ability to grow or penetrate said accounts. Switching can be helpful if the representative shows limited success in increasing or penetrating the customer. Shuffling is also a method to control sales success and shuffle accounts based on growth factors. Salesforce does it often, especially with accounts that aren't growing at the expected pace. Leadership sees it as a nice shake-up to keep reps focused on a sense of urgency. If you know the account will go away, you may be more motivated to get things done.
That all makes sense, thanks for taking the time.
When I started at Cisco, accounts were moved each fiscal a lot of the time. Finally a Mgr came in who realized how disruptive to the business it is and that model changed and has never gone back. I only move accounts that need a new rep now. Sometimes personalities just don’t work together.
Yup, account shuffles happens at Salesforce every year and clients hate it.
As a rep I hate it too. I like building relationships with clients
I just started at an org that shuffles fiscally and I still don’t understand why. What is the upside to doing that at scale? I understand personality conflict based changes but more or less completely shuffling the deck every 12 months, why?