Nice.

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I really don’t hate this.

likefunny

Pretty fun and cool.

Good insight, smart concept, simple execution.

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Fills an actual need based on a real insight. Miracles do exist.

likeupliftinghelpful

But can I fold the box into AR goggles and have NFT pizza with my AI girlfriend? No? MISSED OPPORTUNITY!!

funnylike

RIP creativity.

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I did not think of it, thereby it is a pathetic creative idea. Chief ACD to the rescue again

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Reminds me of Boston Pizza table to eat in bed…

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Come on dude if it was done in Canada it doesn’t count!
Source: From Canada

likefunny

Damn I read that as 'Nut'...still true tho 🤷

likefunny

Just came here to crack a joke.........and disap..pe..a.......r.....

They are solving a problem that wasn’t a problem.

likesmart

You say one for the treble, two for the time 😉

The use case for this feels so occasional i dont know if the logistics really add up. Maybe do it for a little PR, sure. But to actually have it realistically solve a problem at any sort of scale…?

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We’re not demanding anything.
We’re saying that good creative solves problems or adds value. That’s how you know it’s good. This does neither.

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Useful. A good one!

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If you hate this you’ve been jaded by the industry…. This is simple, fills a need and is ownable to the brand. ✅

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Okay I love an innovation that fills a need.

But honest question - is there really a need for this, even on the rare occasion of moving? How much better is this than using a moving box?

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I am 99.9% confident that outside of the circle of ppl who actually work in advertising no one is talking about this. No one.

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Can you eat good pizza on it or do you have to eat Pizza Hut pizza?

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I like it

I used to work on QSR. Would’ve loved to sell something like this in.

I like this. It’s fun, a bit tongue in cheek, but definitely a problem some of their target has had, in an occasion where pizza is the default choice. Do I think “home is where the hut is” in a static image is the best expression of the idea? No. But this has legs.

I really hope the legs pun was intentional

likefunny

Dig it

It’s cute and addresses a brand relevant moment (26MM Americans moved last year)

The need part is a bit of a stretch, but not totally unrealistic. I’d call it an observation rather than an insight, but that term…*sigh*

Good on ‘em.

I don't even know how this qualifies as a successful marketing stunt! Why can't people just put the box right on the floor as people have done for... eternity? Looks like the "table" is just a few inches from the floor anyway. What's the point. This solves nothing.

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