Notice that even more so over the last couple of years that internal creative check ins are expected to have fully done creative comps and designs throughout the entire deck sometimes a week or more before going to client? Every time we meet with the ecds or cco way before client my agency expects comps on every slide of a deck way before we even agree on an idea or execution and it feels like such a waste of time to do and redo these…

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Total waste of time if you haven’t even agreed on an idea yet. Write some blurbs, throw in some reference images, and use the time you save for more ideation. You can start to set the expectations.

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Mark your hours accurately and when they inevitably act like you’re burning hours point directly at this process and blame it for everything.

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It’s gonna get worse as AI continues to work its way in. Fewer people expected to make more things in less time.

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Interesting. We had an IR yesterday and a client review today. Comps still be worked on until 30 min before.

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Wow, our ECD & CD’s get mad of you overdue it- white paper high level idea statements only- narrow it down- go to town.

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If there is no idea yet, what are you putting in the slides?

We’re forcing bad ideas in there to spend more time polishing them and going to client quicker with more shitty ideas

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