One of my friend is B.Com & MBA Dual specialisation ( Finance + Marketing) from tier 3 college. 1. What is career option for him ?
2. Is digital marketing/ google analytics cloud for him ? If yes , how to proceed? What is the career path/road map/ training/courses?
Neither he has any background in IT /Computer nor I.

Posting as :
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Google analytics is not cloud. It is just digital analytics. I am in the digital analytics field for about ten years now. The progression should be like this:

Usually some people start off from media agencies or ad agencies. They do digital marketing and then slowly make their way into corporate companies on digital marketing and analytics reporting. Then eventually if you are tech savvy enough, you can move into technical implementation side. Or you can also move into martech consulting roles. Would be better as MBA degree is already there. This progression might take 7 years. Nothing happens overnight. Also the pay is decent as this is a niche technology from a long time.

uplifting

There are no trainings outside. You have to learn on project

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