Question for the old timers. What was it like when the ad industry was doing really well?

likefunnyhelpful
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We'd go out for a lunch of 🥃 and 🥩 and brainstorm at the bar until we had amazing concepts so we could justify expensing it. No one cared what time you came in, what time you left or what you did in between as long as you showed up with killer ideas.

Oh yeah, and we had offices with doors, book shelves, and leather couches.

likefunny

Doors! I loved offices with doors- mine was always open but still...

likehelpful

Well, I’m a female and a minority, so for me... was not so great.

likefunnyhelpfulsmart
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Is it true that clients stayed long term and the thought of moving to a different shop was weird ? Also was the attrition and turnover rate much lower ? Was it much more common to stay at one place (a lifer) vs how people now HAVE to jump from shop to shop to improve their salary/position etc?

Also was each shop’s brand known for something unique ? Now I feel like most agencies have very weak branding of their own and thus clients just keep looking for the next cheap agency.

Media plans were done on a templated flowchart (created with a typewriter) and flighting was done using thin tape (that you cut with a razor blade). If you had changes to the plan, you used a light blue non-reproducible pencil to mark it up for the secretary to make changes.

This is an entertaining thread. Much of it true. But I still think this is a fun business.

I started in 2002. Shoots meant weeks in LA for casting and pre-pro on top of the shoot itself. Budgets and time were no issue. Car services and dinners expenses for working nights and weekends. People stayed at agencies cause agencies cared about people as opposed to looking at them as numbers. The work was fun and you didn’t mind working late because you were legit building brands and creating something that the world could enjoy, rather than a few ad people at award shows. It was fun. Seriously

Oh. And offices with doors where you could actually get work done!

When you went on production you had to go to the cashier to get money for the trip. Actual paper money. In an envelope. If you forgot a receipt they’d break your legs (or so I assumed.)

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