Should I accept my team’s request that I use my personal LinkedIn account to promote the company’s work? They have a new campaign that includes assigned posts much more frequently than I usually post on public social media (almost never). I 1) like my privacy and 2) want to have the independence to use my personal brand for myself.

Am I being unreasonable? I’m not a salesperson but I do contribute to business development alongside my main responsibilities in technical product/project mgmt.

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Posting as :
works at
You are currently posting as works at

To be clear this is not a hill I’d die on, if they tell me it’s non-negotiable I won’t quit over it…but wonder if it’s worth gently pushing back/asking whether I can contribute to marketing efforts in other ways

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You should reject it if at all possible. If there is a posting you want to make then sure, but I don’t think it’s right for them to dictate a string of posts for you to make.

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It depends on your professional goals. Personally, I’m happy to share posts my employer has made or make my own post for work that I’m involved with. LinkedIn is for networking and so that’s how I use it. I’m not sure I understand the “personal brand” comment. What would your personal brand be?

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Thank you both— that very useful perspective. I guess if it’s beneficial to me personally then I’m more ok with it 😂

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In the 14 years I have has a linkedin account, I have never posted content and I plan to keep it that way,. I think you have every right to politely decline and not be judged or singled out. Digital Data rights and consent disclosures go both ways. I worked for a company that asked me to sign a release / digital consent form to use my name and photo for marketing purposes as they saw fit as part of my onboarding paperwork - the HR person seemed almost offended when I declined / “opted out” to sign it (which is my right). Not a boat rocker or paranoid, just prefer to be in charge of how my name, photo, and digital content is used on the internet and manage my electronic footprint.

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I’ve seen folks with a side hustle in addition to their full-time job who don’t even put their full-time job on their LinkedIn. Because they reserve LinkedIn to promote their side hustle.

And I’ve also seen folks who put their employer’s branded imagery as their cover photo and, yes, post about their employer’s activities or how they themselves represent the employer (when they participate in conferences, etc.) to build their own professional brand for their own visibility. (A great example is Emily Dickens from SHRM; she talks about SHRM but her LinkedIn redirects to her own website.)

I don’t think an employer can really require/force you to post on their behalf, and it’s truly up to you what you do (or don’t do) on your page! ❤️

helpful

Can you just quietly…not do it? Are they really tracking to make sure you do? I’m the same way, rarely post on any socials. If it’s really important to the company then maybe I’d do one post but even that’s pushing it!

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