So an agency wins new biz and still has layoffs?

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Winning new biz doesn’t mean instant money from the new client. Sometimes contract negotiations can take between 3-6 months and even then, the client pays monthly, sometimes up to 120 days after the first invoice.

likesmarthelpful

Worst thing is when they lay off those who actually worked all weekend on the pitch, the day after. #BBDO

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Yeah, the addiction to new biz is a stopgap for a dieing business model

likesmart

It’s possible that they were at such a deficit in income that the new biz was just a drop in the bucket

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The New Biz may not have made up for what was lost.

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It’s possible they could need a different skillset for the new account.

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