Specifically for creatives focusing on the digital display and video space.

From an analytics standpoint, what do you care about? What are the metrics you care about when getting creative performance reporting?

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it depends when the objective of the campaign is.

If it’s lead gen/sales driver then orders, leads, revenue, spend are the primary ones.

if it’s branding/awareness then video completes, spend, click thru rate, reach frequency.

that’s the top of the list - there’s no blanket list though because it starts with what are you trying to achieve.

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Super helpful, thank you!

I want to see that they watched it and shared it

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