Hi guys - quick question. Can someone give me a benchmark CPV on Facebook for a 100k budget?

Bonus points for the German market

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Facebook is a self attributed network. Any external guess could be wildly off.

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What are you optimising the buy for? Video views, link clicks, reach or something else?
What time period are you spending it over? Assuming the budget is conservative enough for the time period, I would suggest your agency will tell you they could achieve about 5c CPV but I would be expecting 3c and better if the creative is good.
Nb. Germans don’t really use Facebook much anymore, so I hope you’re including Instagram to get best results.

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