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For a b2b campaign (not b2c) I think this is pretty clever

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Lol k

Compare this to every other B2B campaign, and this is good.

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TBWA 1 is obviously not the CMO of TBWA. TBWA 227 at best.

Like tom hanks said in the movie Big… ‘I don’t get it?’

'member radio? Lucky Generals did this already. Probably better too. http://www.luckygenerals.com/radiocentre

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