Thoughts on BBDO’s “Do BIG Things”? Curious to what extent they can turn away boring, unambitious clients as one of the biggest holdco network shops.

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All these agency repositioning exercises are cool and all but only the work counts in the end. Let’s see what they get made. I hope they get back on top.

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I think they know they need a strong, memorable POV to compete with newer independent agencies who have very tangible identities. One particular agency founded by a former BBDO creative comes to mind..

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It does read as mischief envy.

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No Lubars-y, no success-y.

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Does anyone actually care about an agency’s “brand tagline”?

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Tagline no, but I respect them for at least trying to have a clear point of view when most agencies don’t.

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BIG layoffs incoming

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likesmarthelpful

Why do all the Creatives I've come across give the rest of the agency such attitude? Get off your high horses please.

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