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Rising Star
None
Chief
All these agency repositioning exercises are cool and all but only the work counts in the end. Let’s see what they get made. I hope they get back on top.
I think they know they need a strong, memorable POV to compete with newer independent agencies who have very tangible identities. One particular agency founded by a former BBDO creative comes to mind..
It does read as mischief envy.
No Lubars-y, no success-y.
Does anyone actually care about an agency’s “brand tagline”?
Tagline no, but I respect them for at least trying to have a clear point of view when most agencies don’t.
BIG layoffs incoming