To build an effective content strategy, aim for an 80/20 ratio - 80% of your content should inform, educate, and entertain your audience, while 20% can be used for strategic self-promotion. The 70/20/10 model further refines this, allocating 70% to building trust, 20% to demonstrating leadership, and 10% to driving tangible results.

#optizo #optizodigital #optizodigitalsolutions #optizotech #ContentMarketing #contentstrategy #socialmediamarketing

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