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wow go data strat! we get asked a lot about who the consumer is. we also get asked to validate arguments.
Questions mostly come from clients or our own analytics team. Very rarely (never) am i getting any questions from creative or strategy. - The tools we have are sufficient, but if we can’t find the data - we do our own primary research to find it.
Mostly I’m answering campaign and media effectiveness questions - and that trickles down into audience effectiveness.