To the data strats, analysts, and anyone else that deals with brand data: which questions are you answering most often in your work, and who is asking the questions (eg clients, creatives, other strats, etc)? Do your agency's data tools/subscriptions allow you to answer them well? What do you do if the existing tools aren’t cutting it?

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wow go data strat! we get asked a lot about who the consumer is. we also get asked to validate arguments.

Questions mostly come from clients or our own analytics team. Very rarely (never) am i getting any questions from creative or strategy. - The tools we have are sufficient, but if we can’t find the data - we do our own primary research to find it.

Mostly I’m answering campaign and media effectiveness questions - and that trickles down into audience effectiveness.

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