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Hey Rob, not sure if you had a hand in crafting this, but this was - BY FAR - the best example of corporate leadership I've ever seen.
Transparent; Empathetic; Clear; Human.
Can you speak a bit about how ethics permeates AirBnBs culture?
https://news.airbnb.com/a-message-from-co-founder-and-ceo-brian-chesky/
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It's different for every company...each company has its own unique mission and purpose, and has to define for itself what standards it should hold itself to (beyond the law). And part of that is understanding who its stakeholders are -- investors, employees, customers, government, for example, and how it will treat those stakeholders.
I think so Associate OP. I do believe we're going to see increased pressure on companies from all sides -- employees, customers, government regulators, press -- to offset each company's environmental impact.