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I don't know if I have a super analytical opinion on it, but I think in general it's a bad idea for people to be buying so much stuff they can't actually afford. You shouldn't have to finance a pair of shoes!
I definitely lean the same way. I understand financing larger purchases, but not smaller ones. (Of course, some shoes can be a "large" purchase, depending on the brand, ha!)
I personally avail of this services. To be honest, I like it. However, we should also be responsible and buy only what we need and afford.